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Cinema Quiz

Cinema Quiz

1. Which Dadsahaeb Phalke Award winner’s christened name was Kumudlal Ganguly?
2. What does the upcoming Kathryn Bigelow film Zero Dark Thirty deal with?
3. What innovation, now an integral part of Indian films, was introduced in New Theatres’ Dhoop Chhaon in 1935?
4. Which Oscar winner has married French dancer Benjamin Millepied, her partner of two years and the father of her 14-month-old son?
5. To which actor did Amjad Khan say ‘Arre O Sambha, Kitne Aadmi the’?
6. The Ramsay family is known for which genre of filmmaking?
7. On which entertainer’s life is the 1980s film Great Balls of Fire based?
8. Which actor handed out the statues to the winners at the inaugural Academy Awards night in 1929?
9. Which Oscar-winning film is based on the book Lost Moon?
10. Which Indian classic has made it back to the noted Sight & Sound’s ‘Top 50 Greatest Films of All Time’ poll?

ANSWERS
  • 1. Ashok Kumar.
  • 2. The CIA's mission to capture and kill Osama bin Laden.
  • 3. Playback singing.
  • 4. Natalie Portman.
  • 5. MacMohan.
  • 6. Horror films.
  • 7. Jerry Lee Lewis.
  • 8. Douglas Fairbanks.
  • 9. Apollo 13.
  • 10. Pather Panchali.

Neengalum Vellalam Oru Kodi EP-25 -DTHRip



1. What was the christened name of Rajesh Khanna?
2. Beginnings. In which Chetan Anand film, that was India’s entry to the Oscars, did he make his debut in 1966?
3. Over a career of 163 films, he won the Filmfare Award for Best Actor thrice apart from a Lifetime Achievement Award. Name the flicks.
4. The ‘original’ Superstar Rajesh Khanna and his ‘successor’ Amitabh Bachchan did two films together. Name both.
5. Name the S.A. Chandrasekhar-directed film, produced by Rajesh Khanna, which saw the star pair with his wife Dimple Kapadia.
6. Rajesh Khanna was once a Lok Sabha MP. From which constituency was he elected?
7. Which popular music-director-singer combine worked with Rajesh Khanna in 32 films and churned out many hits?
8. Rajesh Khanna’s residence in Mumbai is a tourist spot for millions of his fans. What is it called?
9. Name the remake of the Oscar-winning To Each His Own that saw Rajesh Khanna achieve one of his biggest hits?
10. Which brand’s commercial brought Rajesh Khanna back into the limelight recently?

ANSWERS
  • 1. Jatin Khanna.
  • 2. ‘Aakhri Khat’.
  • 3. Sachaa Jhutha, Anand and Avishkar.
  • 4. Anand and NamakHaram.
  • 5. Jai Shiv Shankar.
  • 6. New Delhi LS Constituency.
  • 7. R.D. Burman and Kishore Kumar.
  • 8. Aashirwad.
  • 9. Aradhana.
  • 10. Havells fans.



The Indian National Army, hit by desertions and disease, surrenders and several members were publically tried. With this struggle by Indian National Army going on, many war publicity movies came out this year. The movies include Burma Rani, Manasamrakshanam and En Magan. In Burma Rani, three Indian airmen were forced to land in Burma and eventually free the country from Japanease occupation with the help of Indian resistance movement in the state. M. S. Subbulakshmi in MeeraThe plot revolves around a Rani (an Indian girl in Burma) who helps the airmen. T.R.Sundaram played the role of a Japanese commander made-up to look like Hitler.

A saint film about the life of Meera a.k.a Meerabai came out this year. The film features the great M.S.Subbulakshmi. Kalki wrote the songs for this movie (katrinile varum geetham). Originally a Tamil hit, the movie was a very big hit in Hindi as well. In the Hindi version, Sarojini-Naidy introduced Subbulakshmi to the North Indian audience. Srivalli paring T.R.Mahalingam and Rukmani came out. Thyagaraja Bhagavathar and N.S.Krishnan were arrested on murder charges and imprisoned.

M.G.R and Malini acted in Sri Murugan (a Jupitor picture). P.U.Chinnappa and T.R.Rajakumari paired in Vikata Yogi, a comedy movie.

1000 Thalai Vangiya Aboorva Chintamani was released this year. This movie is based on a famous novel. R.Sundaram directed this movie. Gemini pictures had a full length comedy in Miss Malini. Pushpavalli was the heroine and Kottha Mangalam Subbu played the characteristic role of M.S.Sampath. Along with this movie, a cartoon movie was also shown.

Naam Iruvar, a successful stage play was made into a movie. A.V.M.Meyyappa Chettiar produced the movie. Neelakantan debut in this movie as scenarist and assistant director. The film is replete with national symbols. The movie begins with Bharathi's anniversary and ends with Gandhi's 77th birthday celebrations, characters greetings each other with the 'Jai Hind' salute. The folklore movie, Rajakumari starring M.G.R came out. A.S.A.Samy directed the movie.

M. K. Radha and Rajakumari in ChandralekhaGemini studio released Chandralekha. This is the first Tamil movie, in which more than 30 lakhs of rupees were spent and Gemini was the first Tamil studio to attempt an all-India distribution. The production of this movie took very long time. The movie was a huge success throughout India (the first Madras production to become an all-india hit). S.S.Vasan did the direction, Papanasam Sivan and Kothamangalam Subbu wrote the lyrics and the music was by Saluri Rajeswara Rao. The leading players in this movie include T.R.Rajakumari, M.K.Radha, N.S.Krishnan, Ranjan, Sundarabai, V.Janaki, T.A.Mathuram. The movie was famous for its spectacular dance sequences.

T.R.Rajakumari and Ranjan acted in the movie M.K.Radha. S.S.Vasan directed this movie also. This movie came in Hindi too. This movie was released in foreign countries with English sub-titles.

Gemini released Apoorva Sagodharargal (S.S.Vasan's sequel to the hit movie Chandralekha) in three languages (Tamil, Telugu and Hindi). M.K.Radha and Banumathi had acted in this movie. M.K.Radha plays a double role in the movie. Velaikkari's Storywrite Annadurai seen here with Nadigar ThilagamThe Hindi version was less successful than the Tamil one, which broke several records.

Nallathambi starring the comedy pair N.S.Krishnan and Maduram came out. C.N.Annadurai (who founded D.M.K the same year) wrote the story and dialogue. The movie was a propoganda for D.M.K. Velaikkari was another propoganda movie from C.N.Annadurai. Dialogues were the main features in these propoganda movies. The films expounds the anit-caste and anti-clerical populist ideology with long monologues and flowery languages. They were box office hits. Panju directed the movie Krishnan, which depicts social reforms. A.V.M had a trilingual movie in Vaazhkkai. Vyjayanthimala became an all India star in this movie.

Digambara Saamiyar, released in 1950, is based on a novel by Vaduvoor Doraisamy Iyengar. This Modern Theatres movie was directed by T.R.Sundaram. M. N. Nambiyar acted as hero in different disguises. Nagaiah had his best performance in the movie Ezhai Padum Padu. K.Ramnoth, a connoisseur in story telling, screen play, photography and editing directed this movie also. Dancers Lalitha and Padmini were introduced as actresses in this movie. The visual effect was extended by Elangovan's dialogues.


One of the most popular Tamil films of the decade, Manthiri Kumari came out. Karunanidhi wrote the dialogue and M.G.R and Padmini acted in this movie. A. Marudakasi wrote the lyrics and the music director was G. Ramanathan. The movie was shot near Salem in the hill resort of Yercaud, the film is based on an 8th-C. Tamil literary epic.The movie introduced one of the most famous tamil screen villains, Nambiar. Madhuri Devi provides the best performance as a sword-wielding independently minded heroine, rare in films of this period.

Samsaram was a big box office hit in Telugu (N.T.Rama Rao and Nageshwara Rao teamed up). S.S.Vasan produced the movie in Tamil and Hindi. M.K.Radha acted in this movie. The movie was a success in Hindi also. Marmayogi starring M.G.R was released this year. Uncharacteristically for the genre, the film received an Adults Only censor certificate. Another Telugu box office success, Patala Bhairavi was remade in Tamil and Hindi. N.T.R was the hero and Ranga Rao was the villain.

Parasakthi heros: Sivaji and KarunanidhiParasakthi introduced Sivaji Ganesan to the Tamil film world. The movie was produced by National Picture's Perumal Mudaliar and directed by Krishnan-Panju. Karunanidhi wrote the dialogue. Sivaji Ganesan had a spectacular debut in this movie. The dialogue was scripted in line with the party politics. The movie was one of the most elaborately plotted melodramas in the Indian cinema and glorifies the Dravidian heritage, contrasted with the pitiable state of contemporary Tamil Nadu. Almost banned, heavily censored for the temple scene, it was a spectacular commercial hit. Ganesan became the dominant icon of the DMK, replacing Ramasamy who had achieved that status through Annadurai's film Velaikkari.

Avvaiyar, a long time production of Gemini came out this year. The movie was a hagiography of the legendary Tamil saint poetess of the Sangam period. Of her 59 surviving lyrics, 33 are in the Puram mode, addressing wordly matters, wars and politics; and 26 in the Akam mode, addressing the inner world, often of female desire. Kushala Kumari played as a young girl and K.B.Sundarambal played as as adult and G.Pattu Iyer takes the part of Tirunvalluvar. The movie was famous for Sundarambal's classical musical performance. Avvaiyar remains her best-known screen performance, putting her among Vishnupant Pagnis (Marathi) and Chittor V. Nagaiah (Telugu) as actors linked with the saint film genre.


Gemini studio's boss S.S.Vasan and his close collaborator, the poet Subbu extended Gemini's reputation with this movie and Chandralekha. It is the culmination of the 40s Tamil films portraying major folk legend figures in the context of Tamil Nadu's political/cultural revivalism.

Tamil Movies - History and overview

History of Tamil Cinema can be dated back to 1916 when Nataraja Rangaswamy Mudaliar made Keechaka Vadham, which was also the first silent film in South India. Lead actors of Keechaka Vadham were Jeevarathnam, R. Nataraja Mudaliar and Raja Mudaliar. Other films by Nataraja Mudaliar were Draupadi Vastrapaharanam(1917), Mayil Ravana(1918), Lavakusa(1919), Kalinga Mardanam(1920), Rukmini Kalyanam(1921) and Markandeya(1923). Other names to be mentioned from the distant past of Tamil cinema are R.Venkaiah, R.Prakash, A.Narayanan and K.Subramanyam.

The Thirties

The first talkie in Tamil was H.M.Reddy's Kalidas in 1931. This film told the familiar tale of Kalidas, the legendary Sanskrit poet. It had a cast consisting of P.G.Venkatesan, T.P. Rajalakshmi, Thevaram Rajambal and M.S.Sabthanalakshmi.

Mythologicals, folklores, pseudo historicals and photographed stage plays were the themes of Tamil cinema in the thirties. Films had as many as 30 songs. Musicians like Dandapani Designer, G.N.Balasubramanian, Musiri, M.S.Subhalakshmi and others were cast in the Tamil movies of thirties for the sake of music. A.Narayanan's 1934 film Srinivasa Kalyanam was the first Tamil talkie to be produced in a South Indian studio. In 1935, South India Film Corporation made Kausalya, the first Tamil film on a contemporary theme. The first female producer and director of Tamil cinema was T.P Rajalakshmi and the film was Miss Kamala in 1936. Chinthamani(1937) was the first Tamil film to run for more than a year in a single cinema house.

Other notable Tamil films of the thirties were A.Narayanan's Rajambal, Meerabai and Thenali Raman, Raja Sandow's Peyum Pennum, Bhaktavatsala, Chadrakantha and Thiruneelakantar, K.Subraminiam's Pavalakkodi, Balayogini, Seva Sadan and Thyagabhoomi and R.Prakash's Lanka Dahanam and Anaadhai Penn

Stardom in Tamil films had its birth in the thirties itself. The first superstar(female) of Tamil cinema was K.B.Sundarambal. She received Rs.1 Lakh as salary for playing the lead role in the movie Nandanar which was produced by Asandas Classical Talkies.
The Fourties

Second world and the independance struggle had its impacts on Tamil films of the 'furious fourties'. Foremost among the directors of fourties were S.S.Vasan, A.V.Meiyappan, L.V.Prasad and T.R.Sundaram.
chandralekha still
Chandralekha still

S.S.Vasan's Chandralekha in 1948 was a landmark film in the history of Tamil cinema. Chandralekha was produced on a lavish budget and is among the most expensive tamil films of all time. Chandralekha was distributed by Gemini Studios, which was founded by Vasan in 1940. Later the film was re-released in Hindi and it became the first All-India hit movie. T.R Rajakumari, M.K.Radha, Ranjan and N.S.Krishnan were the leading artists of Chandralekha.


A.V.Meiyappan's 1947 film Nam Iruvar was another important movie of the decade. Nam Iruvar was the first production venture of AVM Productions which was established in 1945. AVM Productions is the largest and oldest production studio currently active in Tamil film industry.

Popular stars of the decade were M.K.Thyagaraja Bhagavathar, P.U.Chinnappa, T.R.Mahalingam, M.K.Radha, Ranjan, K.R.Ramaswamy, T.R.Rajakumari and Rukmini. M.K Thyagaraja Bhagavathar(MKT) was the most popular among them and is widely regarded as the first superstar of Tamil cinema. MKT's film Haridas in 1944 created history by becoming the first Indian film to run continuously for three years at a single theatre. Haridas was directed by Sunder Rao Nadkarni who was Marathi film director.Other box office hits of MKT include Ambikapathi, Ashok Kumar and Sivakavi.

The late fourties witnessed the excellent exploitation of Tamil cinema for achieving certain political aims. C.N.Annadurai, who later went on to become the chief minister of Tamilnadu was the leader of this rare phenomenon in the history of world cinema. Annadurai wrote the script for Velaikkari(1949), directed by A.S.A.Swamy. Velaikkari had a cast consisting of T.S.Balaiah, M.N.Nambiar, K.R.Ramaswamy, M.V.Rajamma and Balasubramaniam D. Velaikkari was a huge success and it set a new trend in Tamil cinema.

M.Karunanidhi, Annadurai's trusted assistant followed his path and wrote screen plays for several films. Karunanidhi also rose to the level of Chief Minister of Tamilnadu. Some of his films as a script writer were Rajakumari, Parasakthi, Malaikallan and Pudhumai Pithan.
The Fifties and The Sixties

By the early fifties three actors rose to fame in Tamil film industry and they ruled the film world in the fifties, sixties and seventies. They were M.G.Ramachandran(M.G.R), Sivaji Ganesan and Gemini Ganesan.

M.G.Ramachandran made his debut in Ellis R Dungan's 1935 film Sati Leelavati. His breakthrough role was in the 1947 film Rajakumaari, which was written by M.Karunanidhi. He attained superstardom after his 1954 movie Malaikallan. He played the hero in a number of blockbusters including Alibabavum Narpadhu Thirudargalum(first full length color film in Tamil,released in 1955), Madhurai Veeran, Pudhumai Pithan, Nadodi Mannan, Thaayai Kaatha Thanayan, Dheiva Thaai, En Kadamai, Aayirathil Oruvan, Enga Veettu Pillai, Anbe Vaa, Nadodi, Chandhrodhayam, Ragasiya Police 115, Pudhiya Bhoomi, Adimai Penn, Engal Thangam, Rickshawkaran(won him National Film Award for Best Actor in 1971), Raaman Thediya Seedhai, Ulagam Sutrum Valiban and Idhayakkani. M.G.R is considered the numero uno in the history of Tamil cinema and was fondly called Puratchi Thalaivar. He became the Chief Minister of Tamilnadu in 1977 and continued in the position till his death in 1987.

Sivaji Ganesan was one of the first and finest method actors in Indian cinema. His highly expressive eyes, mobile face and fine voice made him a moving force in Tamil cinema. He was fondly called as Nadigar Thilakam. Sivaji Ganesan entered film world through the 1952 film Parasakthi which was written by M.Karunanidhi. Parasakthi is among the clasics of Tamil cinema and helped Sivaji Ganesan rise to instant stardom. He rendered fine performances in movies like Veerapandiya Kattabomman, Paasamalar, Kappalottiya Thamizhan, Vietnam Veedu, Vasantha Maligai, Pattikkada Pattanama, Thangapathakam and Thirisoolam. In the 1964 film Navarathri, Sivaji Ganesan essayed nine different roles each representing a different emotional state of a man.

Gemini Ganesan, nicknamed Kadhal Mannan got his first break with Miss Malini. Then he played Lord Krishna in Chakravarthi. The actor in him was noticed with the 1953 film Thai Ullam in which he played the villain. Next year he was casted as the hero in Manampol Mangalyam opposite his future wife Savithri. Some of his best works include Missi Amma, Pennin Perumai, Miss Mary, Maya Bazar, School Master, Parthiban Kanavu, Kalathur Kannamma, Kalyana Parisu, Konjum Salangai, Kanavane Kan Kanda Deivam, Vanjikottai Valiban, Then Nilavu, Meenda Sorgam, Santhi Nilayam, Vaazhkai Padagu, Katpaham, Ramu, Thamarai Nenjam and Punnagai and Naan Avan Illai. His talents were not properly exploited and was mostly confined to boy meets girl romantic films.
MGR in Nadodi Mannan
MGR in
Nadodi Mannan
Sivaji Ganesan in Parasakthi
Sivaji Ganesan in
Parasakthi
Gemini Ganesan with Vyjayanthimala
Gemini Ganesan with
Vyjayanthimala


Other popular actors in the fifties and sixties include Sivakumar, Muthumaran, Vijayakumar, Jaishankar, Balaji, Nagesh, M.N.Nambiar, P.S.Veerappa, Asokan, R.S.Manohar and Major Sundera Rajan. Leading actresses of this period were Anjali Devi, Savithri, P.Bhanumathi, Pushpalatha, Padmini, Sowkar Janaki, B.Saroja Devi, K.R.Vijaya, Vanisree, Kanchana and Jayalalitha. Prominent directors of this period include Sreedhar, Krishnan Panju, A.Bhim Singh, P.Madhavan, P.Neelakantan, A.P.Nagarajan, A.C.Trilokchander, C.V.Rajendran and K.S.Gopalakrishnan.

By the late sixties Tamil cinema witnessed the emergence of a prolific director and screenwriter, K.Balachander. He discarded the traditional nature of film making and made movies with bold themes. His films dealt with unusual and complicated relationships and social themes. Over the decades, he made many stupendous movies like Ethir Neechal, Arangetram, Aval Oru Thodar Kathai, Naan Avan Illai, Apoorva Raagangal, Avargal, Moondru Mudichu, Varumayin Niram Sivappu, Thaneer Thaneer, Achamillai Achamillai, Sindhu Bhairavi, Manathil Uruthi Vendum and Unnal Mudiyum Thambi. He introduced and gave breaks to many artists including Rajinikanth, Kamal Haasan, Vivek and Prakash Raj.
The Seventies

By the late seventies three more directors belonging to the naturalistic genre entered Tamil filmdom. They were K.Bharathiraja, Balu Mahendra and K.Bhagyaraj.

Bharathiraja's films had unglamourous heroes, as-is-spoken dialogues and true-to-life costumes. His first directoral venture was 16 Vayathinile in 1977. Bharathiraja himself wrote the script for 16 Vayathinile which had Kamal Haasan, Rajnikanth and Sridevi in lead roles. His forte was village themes which he proved through films like Kizhakke Pogum Rail, Alaigal Oivadhillai, Mann Vasanai and Muthal Mariyathai.His other successful movies like Sigappu Rojakkal, Tik Tik Tik, Vedham Pudhithu, Kizhakku Seemayile and Karuththamma proved his ability to handle films with different themes.

Balu Mahendra's films were remarkable for their visual appeal, brilliant characters and complex emotions. The first Tamil film he directed was Azhiyadha Kolangal in 1979 which had Kamal Haasan as the protagonist. His other movies include Moodupani, Moondram Pirai, Rettai Vaal Kuruvi, Veedu, Sandhya Raagam, Marupadiyum and Sathi Leelavathi.

K.Bhagyaraj's films were laced with earthy humour and the characters were honest and straight forward. He scripted, directed and acted as the protagonist in a number of movies. He made his entry into direction with the 1979 movie Suvar Ellatha Chitrangal. His notable movies include Vidiyum Vari Kaathiru, Mouna Geethanagal, Indru Poyi Naalai Vaa, Antha Ezhu Natkal, Thooral Ninnu Pochhu, Munthanai Mudichu and Chinna Veedu.
Late Seventies and The Eighties

The mid-late seventies and early eighties saw the emergence of Kamal Haasan and Rajinikanth as the superstars of Tamil cinema.

Kamal Haasan performed as a child artist in early sixties and did supporting roles in the early seventies. He got his first break in Tamil cinema with K.Balachander's 1975 movie Apoorva Raagangal, which was also Rajinikanth's debut movie. He worked with K.Balachander in a number of movies including Moondru Mudichu, Avargal, Manmadha Leelai, Oru Oodhappu Kan Simittugiradhu and Varumayin Niram Sivappu. Over the years Kamal Haasan has done a variety of roles in films like Raaja Paarvai, Vazhve Mayam, Sakala Kala Vallavan, Moondram Pirai, Nayakan, Unnal Mudiyum Thambi, Apoorva Sahodarargal, Michael Madana Kamarajan, Thevar Magan, Guna, Sathi Leelavathi, Avvai Shanmugi, Indian, Hey Ram, Virumandi, Vasoolraja M.B.B.S, Vettaiyaadu Vilaiyaadu and Dasavatharam.
Nayagan still
avvai shanmugi still
vasool raja mbbs still
Vettayadu Vilayadu still
dasavatharam still

Kamal Haasan in Nayagan, Avvai Shanmugi, Vasoolraja M.B.B.S, Vettaiyadu Vilayaadyu and Dasavatharam

Rajinikanth made his debut in Tamil films as a cancer patient in Apoorva Raagangal(1975). In the mid seventies he played supporting and villaneous roles in films usually with Kamal Haasan as the hero. In S.P.Muthuraman's Bhuvana Oru Kelvikkuri (1977), he played a villain in first half and the protagonist in the second half. Mullum Malarum (1978) directed by J.Mahendran established Rajinikanth as a hero. Rajinikanth started the eighties with a bang with the release of Billa. Billa was a remake of the the bollywood movie Don. Rajinikanth consolidated his stardom in the eighties with hits like Murattu Kaalai, Pokkiri Raja, Thanikattu Raja, Naan Mahaan Alla, Moondru Mugam, Netrikan, Padikkathavan, Thee, Velaikaran, Dharmathin Thalaivan, Mr. Bharath, Maaveeran and Sri Raghavendra. Rajani continued his good run in the nineties with super hits like Thalapathy, Mannan, Annamalai, Uzhaippali, Veera, Baasha, Muthu, Arunachalam and Padayappa. His recent movies Chandramukhi and Sivaji:The Boss were also stupendous hits.
Billa still
Velaikaran still
Thalapathy still
Padayappa still
Sivaji:The Boss still

Rajinikanth in Billa, Velaikaran, Thalapathy, Padayappa and Sivaji:The Boss

More actors entered the Tamil film industry in the eighties. Prominent among them were Vijayakanth, Prabhu Ganesan, Mohan, Sathyaraj, Karthik, Sarat Kumar, Arjun and Murali. Popular heroines were Khushboo, Radha, Ambika, Gouthami, Saranya and Rupini.

The eighties and early nineties witnessed the emergence and excellence of some talented directors like Mani Ratnam, S.A.Chandrasekhar, Manivannan, T.Rajender, Vikraman, R.K.Selvamani, Santhana Bharathi, K.S.Ravikumar and S.Shankar. Mani Ratnam and S.Shankar stand out among the others. Mani Ratnam had scripted and directed critically and commercially successful films like Mouna Raagam, Nayagan, Agni Natchathiram, Anjali, Thalapathi, Roja, Bombay, Iruvar, Alaipayuthey and Kannathil Muthamittal. S.Shankar is known for his excellent treatment of commercial cinema and has won accolades for his films like Gentleman, Kadhalan, Indian, Jeans, Mudhalvan, Boys, Anniyan and Sivaji:The Boss.
The Nineties - Present

In the nineties actors like Aravind Swamy, Vijay, Ajith, Prasanth and Prabhu Deva entered Tamil filmdom. Heroines like Nagma, Rambha, Soundarya, Madhoo, Meena, Devayani, Roja and Simran gained popularity during this period. Directors like Sundar C, Rajeev Menon, S.J.Sooryah, S.Ezhil, Selva and Cheran entered Tamil film industry during the nineties.

Vijay and Ajith Kumar rose to fame in the late nineties and became the new sensations of Kollywood. By the early 2000's R.Madhavan, Vikram and Surya Sivakumar also attained stardom. Jyothika and Laila gained popularity as heroines in the early 2000's.

Tamil cinema has produced some of the most talented music directors in India. Foremost among them(currently active) are Ilayaraja and A.R.Rahman. Notable among the other music directors of Tamil film industry include Harris Jayaraj, Deva, Yuvan Shankar Raja, Devi Sri Prasad, Vidyasagar and Srikanth Deva.

At present, superstars Rajinikanth and Kamal Haasan dominate the Tamil filmdom. Behind them Vijay, Ajith, Vikram, Surya and Madhvan also rake in the moolah. Younger stars like Jayam Ravi, Dhanush, Silambarasan, Vishal, Arya, Jeeva, Bharath, Jai and Karthi Sivakumar have done good business at the box office in the recent past. Versatile actors Prakash Raj and Pasupathy and comedians Vadivelu and Vivek are other prominent actors. Leading heroines of kollywood are Asin Thottumkal, Nayantara, Trisha Krishnan, Shriya Saran, Tamanna Bhatia, Sandhya, Reema Sen, Sadha, Sneha, Bhumika Chawla and Namitha. Prominent among the directors at present are Mani Ratnam, S.Shankar, P.Vasu, K.S.Ravikumar, Gautham Menon, Bala, Linguswamy, Vishnuvardhan, Cheran, Hari, Saran, M. Raja, Susi Ganesan, Myshkin, A. R. Murugadoss, Selva, Perarasu, Prabhu Deva, Balaji Sakthivel, Ameer and Boopathy Pandian.

General Knowledge

General Knowledge

Importance of General Knowledge and reading?

Recently, I have read an article published in news paper regarding the change in the attitude of modern day students in reading various general books and news papers. In the past, acquiring general knowledge was very significant. Teachers used to emphasize on the importance of acquiring general knowledge and being in touch with the current affairs. With stiff competition and privatization, there is a tremendous change in the way in which a student pursues his studies now. So much focus is laid on only the syllabus prescribed and many say that they don't have time to read other general books and they don't have time even to read news paper. I have heard all this statements from various students in real life.



While we pursued our elementary education in public school, the educational system was excellent. Each day, there will be a class specifically devoted to moral issues and also there will be special class devoted to a discussion on general knowledge and related things. Slowly, the educational system in India is getting changed and it is to be seen as to how our Kapil Sibal brings the required reforms in educational sector now.

I have personally seen few professionals who are not sound subject-wise and who struggled to pursue their systematic education. But, few of these professionals, have done so much later in their professional career and they are successful now. These people have mastered so many other things like human psychology, the communication and various things and those issues were helpful to them when they come to profession and eventually it leads to success in some cases.

I have also seen few other professionals who are sound subject-wise, but, struggle to make their presence in the profession and there may not be any match between his/her subject knowledge and the development in the profession.

I am not generalizing the issue and I want to emphasis the importance of acquiring general knowledge and reading other useful general books like auto biographies etc. I am of the strong opinion that a student should never say that he has no time to read a news-paper and every student should read the news paper regularly and should never ignore the things happening around him or her. We have so many public libraries now, but, very few are utilizing those libraries. When we were pursuing our primary and elementary education, we used to struggle to find a place in the library and look at the book or a news paper of the day. But, today, we rarely find students going to libraries and retired people are passing their time in libraries now and these libraries have become the meeting place of retired people.

I don't think that Bill Gates could become successful only with his technical expertise. Bill has mastered as to how to get adjusted with seniors, mastered as to how to strike the business deals, mastered as to how to establish a business using his intellectual property. Now a day, students are not reading the auto biographies and the attitude of the students is fast changing. The advantage of reading an auto biography or listening to a successful personality is that it tells us the facts, shows the real world and we can learn the secrets of success without getting experienced.

In view of their functions, a student who pursues courses like CA, CS and LL.b, should lay due emphasis on the general knowledge too, but, many are saying that they don't have time to concentrate on other general issues. I never believe in the statement that "I don't have time". We are supposed to manage our time properly.

Auditing is a complicated exercise and an auditor may have to deal with the corporates and companies. Pure subject knowledge may not help a student pursuing courses like CA, CS and LL.b to become successful in their chosen path. We can't completely master other technical subject. For example, a student with complete commerce background may not suddenly acquire knowledge of mathematics or computers like a Software Engineer. But, everyone can acquire the general knowledge and a student should never neglect to know as to what is happening around him in real life and should lay emphasis on current affairs too. A student can spend some 30 minutes a day on reading news paper and may use some 2 hours in a week to read some auto-biography.

Look at any successful personality in the society, you can find varied skills in him apart from an expertise in some area. I am sure on one thing that if students do not lay emphasis on general knowledge apart from their concentration on syllabus, it may become fatal to them during later part of their life. A student should learn about the politics in an organization and about the people. Students can learn so much about organizational politics, about the people and the importance of hard work by reading the book "Wings of Fire" written by Dr.A.P.J.Abdul Kalam. It is an example only and when you experience the things by reading and listening without really getting experienced, you tend to be ahead of others and it saves your time.

We can not ignore taking lunch and going to sleep and on the same footing, we should allot some time to other useful issues like reading news paper regularly and it helps one in their personal and professional career later in life.

My endeavour is to advice my dear students that they should also lay emphasis on general knowledge and current affairs and they should never forget as to what is happening around them in the real world. I request my dear students that they should never confine themselves only to their syllabus and they should also inculcate the habit of reading other useful General Books and books like Auto Biographies.

Note: Though, I may appear that I am generalizing the issue, my intention is to communicate with my dear students on an important issue.

Q. Which newspaper was started by Lokmanya Balgangadhar Tilak to serve the cause of India's freedom struggle?
1 Kesari
2 Gadar
3 Free Hindustan
4 Swadesh Mitra
Ans: 1
Q. The writer of the book 'India's Second Freedom' is -
1 Soli Sorabji
2 Loknayak Jaiprakash Narain
3 Lalkrishna Advani
4 Atal Behari Bajpai
Ans: 2
Q. For what is the Manas sanctuary in Assam known?
1 Elephants
2 Bears
3 Tigers
4 Birds
Ans: 1
Q. Most of the unemployment in India is -
1 Technological
2 Cyclical
3 Frictional
4 Structural
Ans: 4
Q. Four Mathas established by Adi Shankaracharya are-
1 Joshimath, Dwarka, Puri, Sringeri
2 Sringeri, Dwarka, Joshimath, Prayag
3 Dwarka, Joshimath, Prayag, Kanchi
4 Puri, Sringeri, Dwarka, Varanasi
Ans: 1
Q. What lis 'KAABA'?
1 Hindu Shrine
2 Jew's Shrine
3 Muslim Shrine
4 None of the above
Ans: 3
Q. Who is credited with introducing the beans and potatos in Bhagirathi valley?
1 Wilson
2 Ram Brahmachari
3 Henry
4 Maharaja Sudarshan Shah
Ans: 1
Q. Which one of these is not a dance of Uttarakhand?
1 Jagar
2 Chanchari
3 Terahtali
4 Thadia
Ans: 3
Q. Soj-e-Vatan is the book written by -
1 Premchand
2 Mahadevi Verma
3 Suryakant Tripathi 'Nirala'
4 Sumitranandan Pant
Ans: 1
Q. United Nations Human Development Index has been developed by -
1 Mahboob-ul-Haq
2 Jagdish Bhagwati
3 Joseph Stiglitz
4 Amartya Sen

Q. The estimates of National Income are prepared by-
1 National Development Council
2 National Productivity Council
3 National Income Council
4 Central Statistical Organization
Ans: 4
Q. When the Reserve Bank of India was established?
1 1935
2 1920
3 1930
4 1940
Ans: 1
Q. The red coloured human figures engraved on the Lakhuodyar near Almora belongs to -
1 Vedic period
2 Kushan period
3 Stone age
4 Chand period
Ans: 3
Q. The State who launched "Atal Khadyanna Yojna" is -
1 Bihar
2 Gujarat
3 Uttarakhand
4 Jharkhand
Ans: 3
Q. The call for 'Quit India Movement' against Britishers was given in-
1 1942
2 1940
3 1946
4 1936
Ans: 1
Q. Jallianwala Bagh massacre took place in the city-
1 Meerut
2 Agra
3 Amritsar
4 Lahore
Ans: 3
Q. Which dynasty did not rule over North India?
1 Mauryas
2 Guptas
3 Rajputs
4 Chalukyas
Ans: 4
Q. The Battle of Haldighati was fought in -
1 1756 AD
2 1576 AD
3 1756 BC
4 1576 BC
Ans: 2
Q. The revolutionary woman who led the revolution of 1857 in Oudh was -
1 Lakshmibai
2 Ahilyabai
3 Aruna Asaf Ali
4 Begum Hazrat Mahal
Ans: 4
Q. The proof of burying the dog with human body at which of the following places?
1 Burjhom
2 Koldihava
3 Chaupani
4 Mando
Ans: 1
Q. The first Lokpal Bill was presented in the Parliament in -
1 1968
2 1967
3 1971
4 1972
Ans: 1
Q. Bhagat Singh, Sukhdev and Rajguru were sentenced to death in -
1 Alipur conspiracy case
2 Lahore conspiracy case
3 Kakori conspiracy case
4 Kanpur conspiracy case
Ans: 2
Q. The Chief Election Commissioner of India is appointed by -
1 Prime Minister
2 Lok Sabha
3 President
4 Chief Justice of India
Ans: 3
Q. At the time of gaining of Independence, the President of 'Indian National Congress' was -
1 J.B. Kriplani
2 Jawaharlal Nehru
3 Rajendra Prasad
4 Sardar Patel
Ans: 1
Q. Which extremist leader of the freedom movement was given 6 years jail punishment in 1908?
1 Bipin Chandra Pal
2 Balgangadhar Tilak
3 Lala Lajpat Rai
4 Arbind Ghosh
Ans: 2
Q. The most famous centre of learning during Maurya period was -
1 Taxila
2 Ujjain
3 Nalanda
4 Vallabhi
Ans: 1
Q. The famous Buddhist scholar Aswaghosh was a contemporary of -
1 Ashoka
2 Nagarjuna
3 Kanishka
4 Harsha
Ans: 3
Q. Which Viceroy was assassinated during his tenure?
1 Lord Mayo
2 Lord Curzon
3 Lord Rippon
4 Lord Wellesley
Ans: 1
Q. The Forest Research Institute is situated at -
1 Nagpur
2 Mysore
3 Dehradun
4 Ernakulam
Ans: 3
Q. Which of the following is the latest country to reach an agreement on civil nuclear cooperation with India?
1 Australia
2 South Korea
3 China
4 Israel
Ans: 1
Q. Famous Cave temples of Elephanta are ascribed to -
1 Chalukyas
2 Cholas
3 Pallavas
4 Rashtrakoots
Ans: 4
Q. When was Bengal re-united due to the protests by Indians?
1 1905
2 1911
3 1947
4 1971
Ans: 2
Q. Who is the writer of 'Humayun-Nama'?
1 Zebunnisa
2 Jahanara
3 Gulbadan Begum
4 Roshanara
Ans: 3
Q. Leelawati, a treatise on Mathematics, was written by-
1 Ramanuj
2 Kautilya
3 Amartya Sen
4 Bhaskaracharya
Ans: 4
Q. Which community is given nominated seat in Uttarakhand Legislative Assembly?
1 Buddhist
2 Garwalis
3 Anglo-Indian
4 Muslims
Ans: 3
Q. Who was the founder of 'Servants of India Society'?
1 Madan Mohan Malviya
2 Sarojini Naidu
3 Justice Ranade
4 Gopal Krishna Gokhale
Ans: 4
Q. The Muslim League passed a resolution demanding partition of India in its session held at-
1 Lahore
2 Karachi
3 Allahabad
4 Dhaka
Ans: 1
Q. Bombay was taken over by the English India Company from-
1 The Dutch
2 The French
3 The Danish
4 The Portuguese
Ans: 4
Q. Abnormal level of cholesterol is associated with -
1 Hardening of arteries
2 Hardening of veins
3 Kidney stones formation
4 Liver cirrhosis
Ans: 1
Q. The joint session of both Houses of Parliament is presided over by -
1 Chairman of Rajya Sabha
2 Prime Minister
3 Speaker of Lok Sabha
4 Leader of opposition in Rajya Sabha
Ans: 3
Q. The first Political Organization established in India in 1838 was known as -
1 British India Society
2 Bengal British India Society
3 Settlers Association
4 Zamindari Association
Ans: 4
Q. The battle field of Plassey is situated in -
1 Bihar
2 Andhra Pradesh
3 Orissa
4 West Bengal
Ans: 4
Q. Which of the following is the oldest Veda?
1 Samveda
2 Yajurveda
3 Rigveda
4 Atharvaveda
Ans: 3
Q. In the third battle of Panipat Marathas were defeated by -
1 English
2 Mughals
3 Afghans
4 Rohillas
Ans: 3
Q. The famous historian who visited India with Mahmud Ghazni was -
1 Ferishta
2 Al-Beruni
3 Afif
4 Ibn Batuta
Ans: 2
Q. Who was defeated in the battle of Khanva?
1 Rana Pratap
2 Hemu
3 Rana Sanga
4 Allauddin Khilji
Ans: 3
Q. Where is Lothal situated?
1 Gujarat
2 Rajasthan
3 Pakistan
4 Haryana
Ans: 1
Q. Right to property according to Constitution of India is a -
1 Fundamental Rights
2 Directive Principle
3 Legal Right
4 Social Right
Ans: 3
Q. Mana Pass is located in -
1 Uttar Pradesh
2 Uttarakhand
3 Jammu-Kashmir
4 Himachal Pradesh
Ans: 2
Q. The rotation of crops is essential for -
1 Increasing protein content in plants
2 Getting different crops
3 Increasing soil fertility
4 Maintaining soil moisture
Ans: 3

Share Market

Share Market

How I Select Trades

Successful trading is about managing trades once you are in them, regardless of where they came from. I think a great trader could probably turn a profit taking random trades, as long as he manages them well. Now I do believe that finding quality chart patterns is essential, mostly because trading good setups in liquid stocks allows for the best risk/reward relationship on the front end. That is why I run my swing trading website – to highlight the best charts in the market for potential trades. My trade selection process is based on my ability to manage those trades, therefore I want to find only the best. Why not predetermine your stop in case you are wrong by taking the trades with a natural stop-loss nearby?



Having said that, let me touch on the last comment regarding stops. One of the first things I want to know before I take a trade is how much I am likely to lose in case I am wrong (and I will definitely be wrong some of the time). This helps me to determine two things: position sizing and profit expectation. If I am willing to lose $1000.00 on a trade and the natural stop is 1 point away, then a position size of 1000 shares will be obvious. Furthermore, if I want to keep my reward-to-risk relationship at 3 or 4 to 1, then I would look to pull at least 3 times my potential loss out of the trade on the profit side. This would be a 3 point profit for this example.

Now, how do I go about finding those trades? Each night I begin with all the stocks in the market and run some basic scans on them which filter out the low-dollar stocks and the low-volume stocks using TCNet, my charting software. Once I have the remaining list, which is typically about 1600 stocks, I sort that list by their close relative to that day’s range. This simply means the stocks at the top of the list finished the day near their highs, and the stocks at the bottom of the list finished near their lows. Sorting by this helps me to first find my likely long candidates and then move on to the short candidates, as I typically like continuation plays. Once the list is sorted, I use the spacebar to screen each stock in pretty rapid succession. Going through the list takes me about an hour. Simply scrolling through so many stocks each night also helps keep tabs on the overall market health.

As I move through the list, I keep a finger on the “F” key and “flag” the stocks which are good enough for a closer look. After screening the big list, I am left with about 50 flagged stocks which I look closer at to determine my trade candidates which will be in the swing trading newsletter. It is at this point that I separate the good from the great. I want stocks which are able to move. A stock like MSFT which sees daily changes of only a few cents is just not a candidate. I want potential for a good, quick profit. I also want to find tight setups where my stop is nearby. A wide, sloppy chart will add slippage and make it more difficult to know when to exit. This is why I often overlook momentum stocks which have already broken out. Why make trading any more difficult than it already is?

Volume is the next thing I will really key in on, as it is the best true measure of activity and just what the “big boys” are doing. Does volume support the overall look of the chart? Has there been more activity lately than normal which may indicate a move is about to occur? If so, then that stock makes my list.

When looking for shorts, I want to see lower highs, downside volume and relative weakness to either the market or that particular stock’s sector. This indicates to me that pressure remains on the stock and the path of least resistance is still down. Any stock that is unable to participate in market strength gets my attention quickly.

The next morning, I set alerts in my CyberTrader Pro trading platform which will trigger when the stocks from the newsletter meet their breakout prices. Most of the time, I set these alerts to actually get me into the trades automatically for at least a partial position. I also set up my watch lists in Trade-Ideas Pro, which helps me to gauge momentum and relative volume. Their product is excellent, and is an essential part of my trading.

As the day progresses, I keep a close eye on market activity (or inactivity it has seemed to be lately). If buying is strong and the futures are holding up well, I will add to longs in expectation of strength (vice versa for shorts). If the futures are flat and choppy, then I cut way back on my activity and grab a good trading book. Watching the market action with this in mind helps me select which trades are worth adding to and which are not.

From there, it is all a matter of execution and sticking with a good, disciplined trading plan. Cutting losers and keeping winning trades on my screen is the only remaining part of my job once I have found the trades, which is also the most important part!

Finding Stocks to Trade

Producing a stock newsletter every night requires finding good chart patterns on a regular basis for members of my service. My inbox is frequently full of inquiries of just how to go about finding chart patterns for trading. The short answer is that I look for them!

Each afternoon following the market close, I use TCNet by Worden Brothers to scan for stocks which meet a variety of criteria. This tool is essential to my finding good trade setups for my own trading and for my newsletter. Because I trade the stocks in my newsletter, I want to find and highlight only the best technical setups.

The scans I run are basic, filtering out the low volume stocks and cheap stocks which don’t move enough for short-term trading. I generally will cut out all stocks below $10.00, and will rarely look at a stock with less than 250,000 shares/day average. This leaves me with a large list of stocks which have adequate volume for getting in and out of trades with minimal slippage, as well as stocks which have a larger range of movement.

From this point, I sort the list according to how strong or weak the stocks closed that day. Stocks which finished at their highs for the day are at the top of the list, and stocks that closed at their lows of the day are at the bottom of the list. Sorting stocks by this method helps me to find more long trading candidates at the top of my list, while finding more shorting candidates (weak stocks) at the bottom of my list.

Finally, it takes time. TCNet allows me to quickly scroll through all stocks in the list by hitting the spacebar. I generally will end up with about 1500 stocks in the list, which takes me a little over an hour to manually review. The rate at which I go is fast, because I am flagging stocks as I move through the list. At the end of the review, I am left with around 40 stocks which I will look more closely at to locate my swing trading picks for the following day. My final selection is based on market direction, the momentum of the stocks in the list, and how clean each chart looks to me as a trading candidate.

Seeing the Future?

It would be nice to have a crystal ball. But that’s not what trading is all about. Timing is everything. Although we might accurately predict the next move of a stock or the market itself, as traders we must still place the corresponding orders to enter and exit positions at the right times and in the right directions in order to profit. Simply understanding the direction to trade in won’t help you near as much as knowing when to get in and when to get out.

While I think it’s important to be able to locate and use chart patterns and technical analysis for trading, I sure don’t think a trader’s ability to tell the future (or backtest the past) will make him a profitable trader. Chart pattern recognition is certainly helpful to traders, but what about execution? What about psychology and knowing when to ride out a pullback versus recognizing a reversal and knowing when to bail out? The learning curve can be steep. Some things you just have to learn by trading.

Crystal Ball

Don’t get tied up trying to hone your prediction skills! Every trader is going to go through times of being right and being wrong. Successful trading is about damage control when you’re wrong and pressing it when you’re right. What’s most important is staying in sync with the market and adjusting your trading size and frequency at the right times in order to maximize your profitability.

Backtesting

It has become an everyday word……backtesting. You can hardly avoid seeing it, because so many marketing efforts are convincing traders during this choppy market that backtesting is the magic bullet for successful trading. I’m not so sure I agree.

Maybe a PC tells you that a given trading system would have made or lost X dollars over the past 6 months. So what? Isn’t the market always in motion, always changing? If it is so easy to just figure out what worked over the past month and apply it toward the coming month, then wouldn’t the market be showing us some phenomenal trends right now with everyone pushing stocks in the same direction rather than the back-and-forth choppy action we see so much of?

Instead, we’re getting a LOT of program trading that keeps things choppy as dips are bought and rallies are sold. With the trendless market, it has truly become a market of stocks. Good swing trading right now is about doing your homework to locate good technical patterns and then keeping your risk/reward in check.

Don’t let glossy advertising from software vendors fool you into thinking that your trading strategy just isn’t complicated enough. Remember Gartman’s rule and the simplicity it offers. Keep tabs on the market environment and adjust your trading plan accordingly. If a good trend exists, then look for some continuation setups like flag patterns and triangle patterns. If prices are stuck in a range, then consider some reversal setups like the double top or trade a channeling stock. Your ability to adapt to existing conditions is what will add to your P&L, not your ability to backtest effectively.

Successful trading is about recognizing what kind of market you’re in and how to trade it most effectively, even if it means that you stand aside at times. Hoping that you could spend the next long weekend backtesting a magic formula based on past conditions may just be a shortcut that will only leave you more frustrated.

aving a trading routine is essential. It doesn’t even have to include a lot of steps, just as long as you have a routine in place which allows you to gauge market strength or weakness and formulate some trading ideas to capitalize on your market view.

Doing my homework includes screening for chart patterns, staying aware of scheduled news events (Fed meetings, earnings, economic releases, etc.), and monitoring my trading performance in case my trading strategy needs an adjustment. Staying on top of these things gives me a game plan for my trading each day. I get a feel for the market by seeing how many stocks or sectors are strong, weak, or just flat. It lets me feel prepared, knowing that I’m starting the day with more confidence than had I just walked into my office and started buying and selling stocks randomly.

While I cannot predict what the market will do, I can certainly outline a plan of trading actions to implement once the conditions are right. Being wrong is one thing, but indecision is unacceptable in this job. Trying to locate trades only after the market is already on the move is often futile. Even when I do find stocks to trade on quick notice, many times I feel as if I’m chasing them, which means inferior risk/reward setups and increased slippage. No good!

So find what works best for you and make a habit of doing your homework. You’ll trade more decisively and reap the benefits of daily preparation!

Why Technical Analysis
When people find out I’m a trader, one of the first things they as is “what stock should I buy right now”? My answer, of course, is that I have no idea.

They want a buy-&-hold investment. They’re wrapped up in their own jobs and lives, and they wouldn’t notice something like a lower high or a high-volume reversal as a signal to bail out. They need some diversity, a long-term outlook, and most importantly, an advancing stock market.

I’m a technical trader with a short-term horizon. If something doesn’t act right, I can change my opinion in a heartbeat. I may even reverse my position. The market can stagnate and I can still make money. That’s the beauty of being short-term. I only have to be right for a limited time, ring the register, and then move on to the next trade.

When I try to explain why I select trades on a technical basis, several reasons always surface:

Short-term trades are all about supply and demand. Technical analysis is founded on price action, not fundamental trends over the course of a business cycle. I want something that can pay me today. Waiting for next year isn’t going to work for me. Chart patterns help me take notice of support, resistance, and momentum which will tell me whether I should be in or out of a stock. Knowing where buyers and sellers lurk provides me with opportunities to make money as I consider the emotions each group may be dealing with. Only technical analysis can reveal this.

Technical analysis of chart patterns provides me with good risk/reward setups. Trading is much more about money management than many give it credit for. By entering positions where I stand to lose only a little if I’m wrong but make much more if I’m right, my approach puts me at a big advantage. Finding chart patterns with a nearby stop-loss allows me to put my money to work with more confidence.

Trading on fundamentals puts me at a disadvantage. If I try to convince myself that my research of XYZ Company will reveal the same information that a multi-billion dollar fund can uncover, I’m kidding myself. Scouring Yahoo Finance in my spare time and trying to guess what next quarter will hold for a company will never compare to a research team that’s regularly in touch with management. The little guy doesn’t have access to the same info as the big dogs, so the playing field isn’t level.

I can compound my money faster. Technical trades are short-term in nature, so I’m in and out of the market much more frequently, compounding my money. Making 5 consecutive trades which each earn me 2% on my money will outpace the return of making one investment which shows me a 10% gain. Considering that fundamentals can take months, quarters, or even years to play out, I’m convinced that consistently hitting singles in the meantime will put me in the Hall of Fame without trying to uncover the next Microsoft or Cisco.

“Good companies” don’t always go up. The object is to turn a profit when my money is at risk. That means only one thing: if I’m buying a stock, it better be moving up. I don’t care if it’s a great company or not, if there’s no demand for it or no new money flowing into it, then it is not going higher. While a company may be great right now, how long will I have my money sitting in it before it is discovered? What opportunities might I miss elsewhere because I’m waiting for this one to pan out? No thanks! Good investments go up, not necessarily good companies.

Ultimately, I put my capital at risk only when opportunities present themselves, and preserve it the rest of the time. Trading with a technical approach allows me limit risk, maximize rewards, and even have a plan of action as I go.

Shopping


Utrecht Shopping

Come to Utrecht by train and start shopping. ‘Hoog Catharijne’ is one of Holland’s largest indoor shopping areas and has a broad diversity of shops. Shopping arcade Hoog Catharijne is connected to Utrecht Central Station, which makes a daytrip by train ideal. However, the narrow streets in Utrecht, as well as the general and specialty markets, also have an irresistible appeal.
Shopping Streets of Utrecht


To succeed in fashion shopping in Utrecht stroll around the streets ‘Lijnmarkt’, ‘Oude Gracht’, ‘Choorstraat’, ‘Oudkerkhof’ and ‘Korte Minrebroederstraat’. Big brands and small boutiques with fashion, accessories and jewelry are lined up side by side. As motorized traffic is banned from the heart of the city, you will be able to shop at your leisure.

At a ten minute walk from the city center lies the ‘Nachtegaalstraat’. This street has some great shops, such as interior design shops and some splendid delicatessen. You can also visit several markets in Utrecht, such as the flower market on Janskerkhof and on the Oudegracht, the ‘lapjesmarkt’ (fabrics market) on Breedstraat and the general market on Vredenburg square.
The Town of Zeist

If you love chic boutiques and haute couture you should visit Zeist. This little town is just a ten minute drive away from Utrecht. Spend an afternoon in the streets ‘Slotlaan’, ‘Hogeweg’, ‘Voorheuvel’ and ‘Steynlaan’ to still your hunger for fashion.

From hitting the mall with your girlfriends on a Saturday afternoon, to holiday spending on gifts that go under the tree, shopping could be called one of America's favorite pastimes.

For most people, it means some new clothes for work or a small trinket for a friend. For others, however, shopping is much more than an enjoyable pastime, and in some cases, it is a real and destructive addiction that can turn into a financial disaster.

"Compulsive shopping and spending are defined as inappropriate, excessive, and out of control," says Donald Black, MD, professor of psychiatry at the University of Iowa College of Medicine. "Like other addictions, it basically has to do with impulsiveness and lack of control over one's impulses. In America, shopping is embedded in our culture; so often, the impulsiveness comes out as excessive shopping."


Sometimes referred to as "shopoholism," shopping addiction can wreak havoc on a person's life, family, and finances. Experts explain to WebMD why shopping can be so addictive, what the warning signs are, and how to stop the cycle of spending.
Reinforced Shopping

"No one knows what causes addictive behaviors, like shopping, alcoholism, drug abuse, and gambling," says Ruth Engs, EdD, a professor of applied health science at Indiana University. "Some of the new evidence suggests that some people, maybe 10%-15%, may have a genetic predisposition to an addictive behavior, coupled with an environment in which the particular behavior is triggered, but no one really knows why."

While the origin of addictions remains uncertain, why addicts continue their destructive behaviors is better understood.

"Individuals will get some kind of high from an addictive behavior like shopping," says Engs. "Meaning that endorphins and dopamine, naturally occurring opiate receptor sites in the brain, get switched on, and the person feels good, and if it feels good they are more likely to do it -- it's reinforced."

So what are the telltale signs that shopping has crossed the line and become an addiction?
Shopoholism

"There are certainly a lot of commonalities among shopoholics and other addicts," says Engs. "For instance, while alcoholics will hide their bottles, shopoholics will hide their purchases."

What else should a concerned family member or friend look out for when they think shopping has become a problem?



* Spending over budget. "Often times a person will spend over their budget and get into deep financial trouble, spending well above their income," says Engs. "The normal person will say, 'Oops, I can't afford to buy this or that.' But not someone who has an addiction," explains Engs -- he or she will not recognize the boundaries of a budget.
* Compulsive buying. "When a person with a shopping addiction goes shopping, they often compulsively buy, meaning they go for one pair of shoes and come out with 10."
* It's a chronic problem. "A shopping addiction is a continuous problem," says Engs. "It's more than two or three months of the year, and more than a once-a-year Christmas spree."
* Hiding the problem. "Shopoholics will hide their purchases because they don't want their significant other to know they bought it because they'll be criticized," says Engs. "They may have secret credit card accounts, too. Because this problem affects mostly women, as alcoholism affects mostly men, husbands will all of sudden be told their wife is $20,000-$30,000 in debt and they are responsible, and many times, this comes out in divorce."
* A vicious circle. "Some people will take their purchases back because they feel guilty," says Engs. "That guilt can trigger another shopping spree, so it's a vicious circle." And in these people, debt may not be an issue because they're consistently returning clothes out of guilt -- but a problem still exists.
* Impaired relationships. "It is not uncommon for us to see impairments in relationships from excessive spending or shopping," says Rick Zehr, vice president of addiction and behavioral services at Proctor Hospital at the Illinois Institute for Addiction Recovery. "Impairment can occur because the person spends time away from home to shop, covers up debt with deception, and emotionally and physically starts to isolate themselves from others as they become preoccupied with their behavior."
* Clear consequences. "It's just like any other addiction -- it has nothing to do with how much a person shops or spends, and everything to do with consequences," says Zehr. "We often get the question around the holidays that because a person spent more money than she intended, does this make her an addict? The answer is no. However, if there is a pattern or a trend or consequences that occur with excessive shopping then the person may be a problem spender -- the hallmark is still loss of control. If they are no longer in control of their shopping but their shopping is in control of them, they've crossed the line."

According to Zehr, these behaviors can also signal a serious problem:



* Shopping or spending money as a result of feeling angry, depressed, anxious, or lonely
* Having arguments with others about one's shopping habits
* Feeling lost without credit cards -- actually going into withdrawal without them
* Buying items on credit, rather than with cash
* Describing a rush or a feeling of euphoria with spending
* Feeling guilty, ashamed, or embarrassed after a spending spree
* Lying about how much money was spent. For instance, owning up to buying something, but lying about how much it actually cost
* Thinking obsessively about money
* Spending a lot of time juggling accounts or bills to accommodate spending



"If someone identifies four or more of any of these behaviors, there may be a problem," Zehr explains to WebMD.
Seeking Addiction Help

When a friend or family member recognizes a shopping addiction, start by getting professional help.

"The first thing to do is to seek help, and that can occur at different levels," says Zehr. "For the spouse, family member, or friend who is concerned, an intervention is always a good idea. Also, find the closest Debtors Anonymous, which is a 12-step program that will be important for ongoing maintenance and support. And get credit counseling, as many of the people who seek treatment at our facility have an average debt as a result of their addiction of around $70,000."

Recognize, as well, that treating a shopping addiction requires a multifaceted approach.

"There are no standard treatments for shopping addiction," says Black. "Medications have been used, generally antidepressants that treat, in some cases, the underlying issue of depression in someone with an addiction, but with mixed results. Therapists also focus on cognitive-behavioral treatment programs, and credit or debt counseling can be very helpful to some people, as well."

Black explains that there is no quick and easy answer that will immediately cure a shopping addiction, and while treatment is a necessary part of solving the problem, so is behavior change on the part of the addict.

"With some patients, I tell them they should have a self-proposed ban on shopping, and with others, some of my very worst cases, I tell them they should have someone else controlling their finances for them," says Black.

Black recommends some basic changes in behavior that will have a big impact on breaking a shopping addiction:

* Admit that you are a compulsive spender, which is half the battle
* Get rid of checkbooks and credit cards, which fuel the problem
* Don't shop by yourself because most compulsive shoppers shop alone and if you are with someone you are much less likely to be spend
* Find other meaningful ways to spend time

And keep in mind that while behavior change is clearly crucial to recovery, so is reaching out for help.

"While I recommend starting with a psychiatric evaluation, you can also find out what resources are in your area, and where you, a relative, or friend can start to get help," says Engs.

TERRY LUNDGREN and Kevin Ryan know and like each other. But when it comes to the future of retailing the boss of Macy's, an American department-store giant, and the chief executive of Gilt Groupe, an online retailer, disagree wildly. Mr Lundgren remains a firm believer in an empire of bricks and mortar. Mr Ryan is betting big on online-only selling.

“It used to be catalogues killing physical stores, then it was TV shopping and now it is online retail,” says Mr Lundgren. Although he will not be pinned down on whether the internet is a threat to shopkeepers or an opportunity for them, he is convinced that his chain is on the right path. Macy's is embracing “omnichannel” integration, that is, selling stuff on television, through mail-order catalogues and online, as well as keeping its department stores. The company runs 810 shops across America under the mid-price, mid-market Macy's brand and 38 posher Bloomingdale's outlets.

Mr Ryan argues that bricks-and-mortar shops are gravely threatened by Amazon and other online-only retailers, and says he can see “no evidence that there are big opportunities for traditional retailers in online retail.” Overall, retail sales in America are pretty flat, so the double-digit growth of online sellers is coming at the expense of physical shops. Amazon's sales in the past year were $48 billion, compared with Macy's $26 billion. Last year online sales in America reached $188 billion, about 8% of total retail sales. They are forecast to reach $270 billion by 2015 (see chart).

So far, however, Mr Lundgren has good reason not to worry that the sky is falling. On February 21st Macy's reported fourth-quarter figures that were better than many analysts had expected. Revenue was 5.5% higher than a year earlier, at $8.7 billion. Net profits were up by 11.7%, at $745m. Most relevant for Mr Lundgren's debate with his friendly rival, online sales from the websites of Macy's and Bloomingdale's jumped by 40%.

This reflects Macy's efforts to expand its online business. In January last year it said it would add nearly 3,500 full-time, part-time and seasonal staff to its online team. It is building a new logistics centre for online sales in West Virginia and expanding an existing one in Tennessee. And it is fixing a glaring flaw in its internet-sales operation: until now online shoppers have only been able to buy goods in Macy's warehouses; soon they will be able to order items from the stock of its stores.

Magic mirrors and Facebook friends

Mr Lundgren is keen to continue experimenting with ways to use the internet. In 2010 Macy's introduced a virtual fitting room where customers tried on digital representations of clothes through their reflection in a “magic mirror” and shared them with their friends on Facebook. “It didn't work,” admits Mr Lundgren. So Macy's is now trying out virtual mannequins.

With its thriving internet business, Macy's is ahead of many other retailers. Walmart, the world's biggest, waited for a long time and dithered over its online strategy until it finally decided to “make winning e-commerce a key priority”, as Mike Duke, its chief executive, puts it. After the takeover last year of Kosmix, a social-media technology platform, Walmart created @WalmartLabs, a hub for digital innovation in retailing. It is also pushing e-commerce abroad. On February 19th Walmart said it would buy a controlling stake in Yihaodian, a Chinese shopping website.

Like an increasing number of store chains, Walmart is inviting online shoppers to pick up their purchases from its physical stores if that suits them. Since last June they have been able to do so on the day they place their order. Now, says Joel Anderson, who runs the company's online business, more than half of internet orders are collected from stores. The company claims this is saving shoppers millions of dollars in delivery charges. Those who do not live near one of the 3,800 Walmart shops can opt to collect their purchases from one of 660-odd FedEx locations across America.

In spite of these recent improvements, Walmart is not yet reaping big profits from its online business. It does not break out its internet sales from the total, but they are still tiny for its size. On February 21st the company reported a 6% rise in revenue for the fourth quarter—but a 15% slump in profits. The increase in revenue had been paid for with steep price cuts.

There are some retailers, in particular those at the extremes of the market, that can safely ignore the threat from shoppers' migration to the internet. At the luxury end, Yves Saint Laurent is unlikely to start flogging its ball gowns over the net; at the cost-conscious end, dollar stores will continue “piling it high and selling it cheap”. But the vast majority of retailers in between may have little choice but to counter the rise of online-only rivals by creating strong internet operations of their own.

The biggest threat to most of them is Amazon, the undisputed champion of online selling. It has no physical stores, but has an impressive logistical network: it is said to have 34 huge distribution centres in America and to be building 15 more this year (oddly, it refuses to confirm this).

Other online-only retailers have little chance of felling this Goliath. Their best bet is to be distinctive. Mr Ryan's Gilt Groupe is modelled on France's Vente Privée, an online shopping club for expensive branded stuff at reduced prices. Gilt Groupe started out in 2007 with eight employees. Today it has 850 staff and has branched out from luxury fashion for women into high-end food, travel and men's clothes. Its revenue was $600m last year. It is not making money yet, which is why Mr Ryan, who is likely to be eyeing an initial public offering (IPO) in the not too distant future, recently adjusted the focus of the company from investment in growth to profitability.

Mr Ryan's business has demography on its side. Its customers' average age is 34. Consumers aged 24 to 35 already do about a quarter of their shopping online, says John Deighton of Harvard Business School. In Mr Deighton's view the internet-retail revolution is over, in that online buying is well established and will only keep growing. However, he says it is unclear how important a sales tool social networks like Facebook and Twitter, to which some online retailers are pinning their hopes, will turn out to be.

Some bricks-and-mortar retailers have already had disappointing experiences trying to sell through social media. Over the past year GAP, J.C. Penney and Nordstrom have opened and closed storefronts on Facebook. The social-networking site, which this month filed for an IPO, is trying hard to be a top shopping destination for its 845m members. Yet so far people still tend to visit Facebook to socialise with their friends, not to shop or even to browse in online stores.

Shopping by smartphone

What does seem clear is that as personal computing goes mobile people are buying more via smartphones. Four years ago hardly anyone bought things on their mobile devices but today nearly one-quarter of Gilt Groupe's revenue comes from smartphone shoppers; on some weekends the proportion reaches 40%. Nearly one-third of people living in America own a smartphone, and 70% of these use it to do searches while they are inside a shop, usually to compare prices. “By 2014 mobile internet will overtake desktop internet usage for shopping,” predicts Nigel Morris, chief executive of Aegis Media Americas.

Although it is getting ever easier to blow your credit-card limit without leaving the sofa, there are some who still see a future for bricks-and-mortar stores. Darrell Rigby of Bain, a consultancy, says customers often still want to touch, feel and taste products. And sometimes when they want something, they want it now, and will not put up with waiting for a delivery.

The most clued-up shopkeepers realise that they must make the most of such advantages over online rivals, and that to do so they must make their stores more enjoyable places to visit. Macy's says it is investing about $400m in the renovation of its flagship store on Herald Square in New York City, which it claims is the world's biggest department store, with 1.1m square feet (102,000 square metres) of retail space. To this Macy's will add another 100,000 square feet, part of which will become the largest women's shoe department in the world. The enlarged shop will also have 22 dining venues and 300 extra fitting rooms.

In 2010 Macy's launched a training programme for its more than 130,000 sales people, “MAGIC Selling”, which coached them to be more helpful and friendlier with customers. It is tailoring the merchandise stocked in its stores more closely to local tastes. During the holiday season it sells Elvis mementos in its shops in Tennessee and Our Lady of Guadalupe ornaments in cities with big Hispanic populations.

Retailers with lavishly furnished stores and helpful assistants will increasingly have to put up with free-riders who come into the shop to check out the products and get some advice, before slinking off to buy them for less online. Shops' best defence against “showrooming”, as this practice is called, is to stock more own-label items that are not available anywhere else.

Have you got this in my size?

However, there is no single recipe for retailing success in the internet age. Retailers will need to balance their investment between staff, locations, inventory and online operations says José Alvarez of Harvard Business School. For some expensive products it makes sense to have a low inventory, a big investment in showrooms, elaborate online operations and well qualified sales people. For more commoditised items it is more important to have a big inventory than a flashy display. Things that are increasingly being bought online must be swept off the shelves to make way for products that people still want to examine and compare before buying.

Whatever priorities retailers set, their physical stores are likely to shrink as the share of sales made online keeps rising. Retailers in America have a surfeit of space. Between 1999 and 2009 the amount of shopping space per person boomed from 18 square feet to 23 square feet. The productivity of that commercial acreage slumped after the financial crisis and shows no sign of recovering.

The retailers who will survive the drift online are the ones “listening to the dynamic demands of customers,” says Walmart's Mr Anderson. For example, his firm recently found out that some of its recession-hit customers want to order on their smartphones but do not have credit cards. So it has let them make their orders online but come into the shop to pay cash.

Walmart's customers can also now make their shopping list at home by just opening the fridge and uttering “milk, tomatoes and cottage cheese” through voice-recognition software. The list can then be sorted to take account of their local store's layout, so they can make the shortest possible tour through the aisles. Shopping promises to be more fun and less hassle in future. The best retailers might enjoy themselves too.